01. Brands I've worked with
02. About me
Passionate about crafting impactful digital experiences, I bring close to four years of expertise in digital marketing. From intuitive, SEO website builds and graphic design to email marketing and high-performing ad campaigns. I've worked hard to build the skills to help your business succeed.
Driven by creativity and data, I create user-centered journeys that captivate and convert. With experience across fitness, energy, non-profits, law, travel and more, I blend strategy with storytelling to bring ideas to life.
Paid Media
and campaigns
Design
and organic social
Email Marketing
and automations
Other projects
and analytics
03.
I've been at the heart of every campaign I've worked on, leading each step from concept to execution. My deep understanding of the entire process ensures that no detail is overlooked and every objective is met.
At Wesley Mission, I was a key driver in expanding our home care services by attracting new clients through strategic marketing initiatives. From ideation to execution and post-campaign analysis, I played an essential role in every stage of the process. This comprehensive campaign exceeded expectations, securing eight new clients and surpassing our target. Additionally, I was instrumental in the success of the “Red Bag Appeal” fundraising campaign, which achieved its donation goal within just a few days. My email marketing contributions not only set record-high click-through and open rates but also established new benchmarks for future campaigns, showcasing my ability to engage and inspire action from our audience.
At Flight Centre, I contributed to numerous high-impact campaigns, including “The Big Red Sale,” general flight promotions, and cruise packages. Each campaign was a resounding success, and my creative input and strategic execution of email marketing efforts significantly drove customer engagement and conversion. My ability to blend creativity with data-driven strategy ensured our campaigns consistently exceeded key performance metrics, contributing to the company’s revenue growth.
At McInnes Wilson Lawyers, I assisted in the execution of major multi-channel B2B campaigns designed to generate leads, foster connections with our legal team, and drive business growth. These campaigns delivered continuous improvements in business visibility and website engagement, with notable month-over-month increases. I also supported B2C campaigns for the plaintiff department, where I leveraged my graphic design, website and email marketing experitse to enhance outreach and effectively connect with our target audience. My contributions ensured that our marketing efforts were not only visually compelling but also strategically aligned with business objectives, resulting in meaningful client interactions and measurable growth.
