Paid Media
Scroll and begin your journey through my work over the years.
Fast Loans
Low Rates
For Raynor Lending Solutions, I led a campaign focused on showcasing their competitive low rates and quick approvals across car, business, and personal loans. We ran the campaign on multiple channels, testing various creatives and messaging to maximize engagement and reach. A/B testing helped us zero in on what really resonated with each audience, giving us a clear edge. The results? A noticeable bump in quality leads and engagement, solidifying Raynor’s position as a top choice for all kinds of lending needs.
The Great
Bank Squeeze
For The Great Australian Squeeze, I ran a lead gen campaign that turned out to be a huge success. This was more than just an ad—we connected it to a lead magnet that really spoke to our audience. I put the campaign through its paces, testing different creatives and messaging to see what hit the mark. With A/B testing, I honed in on what resonated best and dialed up engagement across the board. The final results? A solid boost in quality leads and a testament to the impact of well-targeted, well-crafted advertising.
First Home
Is Easy
For our First Home Buyers campaign, we crafted an ad connected to a lead magnet tailored to new buyers stepping into the market. We wanted to provide real value to first-timers, so we fine-tuned the ad messaging and visuals to hit the right notes. Through testing, we found what resonated best, optimising engagement and connecting with our audience in a way that felt authentic. The results were strong, driving high-quality leads and proving that when you align your message with your audience’s needs, the performance follows.
Kids
MMA
For MMA Lab, I ran paid Instagram and Facebook reels to boost their kids’ classes after a rebrand. Alongside a refreshed website and local area marketing, these ads really helped get the word out. When I first came on, there were no kids in any of the classes. Now, we’re seeing a consistent and strong number daily. It’s been amazing watching MMA Lab grow from these efforts.