Emails & Automation
Scroll and begin your journey through my work over the years.
Before my time
Wesley Mission
THE INITIAL EMAILS LACKED COHESIVE BRANDING, USER-FRIENDLY STRUCTURE, AND VISUALLY ENGAGING ELEMENTS. THEY WERE FUNCTIONAL BUT DIDN’T FULLY CAPTURE THE ORGANISATION’S VOICE OR MAKE AN IMPACTFUL CONNECTION WITH THE AUDIENCE. CALLS-TO-ACTION WERE LESS PROMINENT, AND THE LAYOUTS WERE STRAIGHTFORWARD BUT MISSED KEY DESIGN OPPORTUNITIES TO ENHANCE ENGAGEMENT.
During my time
Wesley mission
AFTER IMPLEMENTING MY DESIGN UPDATES, THE EMAILS ARE NOW MORE VISUALLY APPEALING AND ALIGNED WITH THE BRAND’S IDENTITY. I INTRODUCED CLEAR, STRUCTURED LAYOUTS THAT GUIDE READERS THROUGH THE CONTENT SEAMLESSLY, WITH STRONG CALLS-TO-ACTION AND CUSTOM GRAPHICS. THE DESIGNS ARE OPTIMISED FOR READABILITY AND RESPONSIVENESS, IMPROVING OVERALL ENGAGEMENT AND DRIVING HIGHER CLICK-THROUGH RATES. THESE UPDATED EMAILS NOT ONLY COMMUNICATE EFFECTIVELY BUT ALSO EVOKE A MORE PERSONAL CONNECTION, ENHANCING THE BRAND’S APPEAL AND IMPACT.
Post-Sale Automation
Wesley mission
THIS EMAIL AUTOMATION WAS DESIGNED TO NURTURE CLIENTS AFTER THEY’VE SIGNED UP FOR A PACKAGE, PROVIDING THEM WITH THE INFORMATION AND SUPPORT THEY NEED POST-SALE. USING A VISUALISED BOARD CREATED IN MIRO, THIS AUTOMATION JOURNEY ENSURES ALL CLIENT QUESTIONS ARE ANSWERED EFFICIENTLY AND TIMELY, CREATING A SMOOTH AND CONSISTENT EXPERIENCE. BY AUTOMATING THIS FOLLOW-UP PROCESS, WE REDUCED THE TIME SPENT BY TEAM MEMBERS ON MANUAL FOLLOW-UPS, ALLOWING THEM TO FOCUS ON HIGHER-PRIORITY TASKS AND BOOSTING ORGANISATIONAL PRODUCTIVITY. THIS APPROACH ENHANCED CLIENT SATISFACTION AND STRENGTHENED RELATIONSHIPS, BUILDING TRUST AND LOYALTY BEYOND THE INITIAL SALE.
Post Event Lead Funnel
Wesley mission
WHILE THIS AUTOMATION NEVER MADE IT TO THE LIVE STAGE, IT WAS CREATED TO ENGAGE LEADS AFTER AN EVENT, DELIVERING TAILORED INFORMATION BASED ON INDIVIDUAL INTERESTS AND RE-ENGAGING NON-ATTENDEES. BY PERSONALISING FOLLOW-UPS, WE DEMONSTRATED A DEEPER UNDERSTANDING OF EACH LEAD’S PREFERENCES, FOSTERING A SENSE OF CONNECTION AND RELEVANCE. FOR ATTENDEES, THIS AUTOMATION HELPED TRANSITION THEM INTO EVEN HOTTER LEADS THROUGH TARGETED CONTENT AND TIMELY FOLLOW-UPS, WHILE FOR NON-ATTENDEES, IT SERVED AS A NURTURE SEQUENCE TO KEEP THEM ENGAGED AND INTERESTED IN FUTURE OPPORTUNITIES. THIS STRATEGY NOT ONLY DROVE ENGAGEMENT BUT ALSO ENSURED LEADS FELT VALUED AND KNOWN, ENHANCING THE LIKELIHOOD OF CONVERSION.
Thanks For Enquiring
Wesley mission
THIS AUTOMATION JOURNEY BEGINS WITH A THANK YOU EMAIL TO ACKNOWLEDGE CLIENT ENQUIRIES ABOUT HOME CARE SERVICES, PROVIDING THEM WITH ALL THE ESSENTIAL INFORMATION TO HELP THEM UNDERSTAND HOW AGED CARE WORKS. CLIENTS ARE GIVEN ACCESS TO TOOLS LIKE OUR CARE COST CALCULATOR AND RESOURCES THAT GUIDE THEM THROUGH THE NEXT STEPS. IF THERE’S NO RESPONSE, A FOLLOW-UP EMAIL REASSURES THEM THAT WE’RE HERE TO ASSIST, OFFERING ADDITIONAL SUPPORT TO ENSURE THEY FEEL SUPPORTED AND INFORMED THROUGHOUT THEIR JOURNEY. THIS AUTOMATION NOT ONLY ADDRESSES COMMON QUESTIONS PROACTIVELY BUT ALSO BUILDS TRUST AND CONFIDENCE BY SHOWING OUR COMMITMENT TO THEIR WELLBEING.